Opening their doors on 7 February 2025, Ambiente and Christmasworld (together with Creativeworld) will be all about networking next year.
“The challenges in the market remain and it is important right now to seize opportunities, to design exciting product ranges and to show the point of sale at its best,” says Philipp Ferger, vice president Consumer Goods Fairs Messe Frankfurt.
“And in our global industry, all of this is only possible with resilient, robust networks.”
The Lounge—Shades of Space is a special presentation that links hospitality, contract business and interior design. The designer, Fabian Freytag, integrates AI into his work. With his design for The Lounge, Freytag uses selected exhibitor products to create worlds of style for the hospitality space of tomorrow and offers visitors from the hospitality and contract business sectors maximum inspiration for their business.
Ambiente also introduces the new brand area Interior Looks. For the first time, premium furniture and furnishing brands cover all areas of life and living from sleeping, dining, living to working.
“With the curated new Interior Looks area, we are creating access for high-quality interior brands to new, international buyer groups in the contract business and hospitality sectors as well as to the specialist trade.
“As the one-stop solution for the hospitality and contract business sector, we will expand this offering with an eye to the future,” Ferger says about the new area.
The fair program is once again structured into themed days. Friday, the first day of the trade fair is Awards Day. Saturday will be Designer Day, while Architects’ Days are both on Saturday and Sunday. On Sunday and Monday, the Conzoom Solutions Academy will focus on the topic of retail of the future. Monday is Hotelier’s Day and on Tuesday, sustainability takes centre stage.
Christmasworld is focusing on visual merchandising and lighting next year with Christmasworld Take Off 2025, targeting commercial end users such as shopping centres and cities, railway stations, decoration agencies, flagship stores, airports and outlet centres.
Decoration Unlimited starts in 2025 under the motto Precious Moments. Rudi Tuinman and Pascal Koeleman from 2dezign will combine a host of exhibitors’ products to create a piece of art using trendy pastel colours, gold and lilac, with the focus on seasonal decoration for the whole year.
On the Friday of the fair, a guided tour and a keynote by Matthew Brown, Rethink top retail expert and founder/owner of creative agency, Echochamber, enables visitors to experience the latest trends in the areas of festive lighting, large-scale and contract decoration and to expand their network.
Ambiente and Christmasworld are held from 7 to 11 February 2025.
Related News
