Dulux has released it colour forecast for 2017, making sure you know what trends to look for when selecting new products for your store.
Dubbed ‘Antidote: A Colour Cure’, creative directors Bree Leech and Heather Nette King worked closely with Dulux colour planning and communications manager, Andrea Lucena-Orr, to bring the four trends―Sentience, Chroma, Entwine and Construct―to life.
Lucena-Orr says the 2017 forecast will encourage Australian design professionals to consider and use colour with new purpose.
“This year, the forecast presents a much-needed remedy to the modern world of lifestyle challenges, such as screens and smooth, unsympathetic surfaces,” she explains.
“Drawing on international influences and research analysis, as well as eclectic and retrospective references, the four trends will inspire enhanced personal living and cultural dialogue.”
According to Lucena-Orr, the Sentience trend rediscovers colours which are soothing and tonal, providing relief from the pressure of screens and monitors. The palette features warm, flesh tones and vegetal hues including Dulux Humble Fawn, Pinkham, Wasabi and Centre Dust.
Chroma is all about reviving colour stimulation and excitement with vivid and chromatic tones, she explains. Its palette is comprised of bold and saturated shades including Dulux Baby Melon, Deep Arctic, Red Capital and Hay Wain.
Entwine focuses on the simplicity of weaving and its unique heritage, representative of acceptance and tolerance, says Lucena-Orr. Its palette is inspired by landscapes from South America to the Middle East, featuring rich ethnic colours including Dulux Carmen Miranda, Gold Pheasant, Forest Fruit Pink and Complex Blue.
The fourth trend, Construct, is a fusion of luxurious and industrial elements. The palette includes Dulux Grey Master, Ahoy, Hauraki Gulf and Metal Shimmer.
The forecast also previews several never-seen-before Dulux colours, ahead of a wider launch due to take place later this year.
By Marion Gerritsen
