A childhood spent in her family’s garden led Prue Glazebrook to start Urban Eden & Co, helping city dwellers bring some edible home-grown goodness into their lives.
“Coming from a farming background, and with my mother and grandmother being keen gardeners, I grew up with soil under my nails and spent my childhood enjoying their gardens and orchards,” explains Glazebrook.
“When I moved to the city it was these green surroundings that I missed the most. The only space I had to grow food in my first inner city home was a bathtub-sized balcony, where access to soil was non-existent. This inspired me to create my own planters, so that I could bring a touch of my rural upbringing to the city.”
The result was Urban Eden & Co. The brand’s current collection includes self-watering pots, planters and vases made of brass, resin, felt and sailing rope that have been designed to help people grow herbs, vegetables and fruit in small spaces.
Along with wholesaling empty planters, Glazebrook also offers vertical garden design and maintenance services and sells planters filled with plants in her online store. She is passionate about helping people living in the city create edible gardens and reconnect with their food.
The brand will debut at the Melbourne Home & Giving Fair in August and Glazebrook says she is looking forward to hearing retailers’ impression of her range.
“I am very excited to receive as much feedback on the collection as possible. It is always exciting for customers when they stumble across an original product that has evolved from a lot of research and development, and I think retailers play a very important role in making that happen.”
Urban Eden & Co’s next collection will be released in February 2017.
By Ruth Cooper
