hot topic australia has partnered with talisman licensing to bring stationery and homewares from the uk’s born to shop and the good life brands to the australian market.
born to shop is aimed at modern women who are juggling home, work and fun and features quirky images and humorous sentiments about everyday life while the good life is a new line with a focus on retro art that reflects perfect days of the past. both brands are from the paper island company.
the deal marks the good life’s first move into licensed merchandise in australia. australia post will launch the brand in time for mother’s day.
“we are delighted to launch the good life brand in australia with hot topic and also to expand on born to shop. we are building on our association and partnership with one of australia’s largest retailers of these lines, australia post,” says daniel feller, managing director for talisman licensing. “we will see hot topic’s stationery and kitchenware lines all over the country from early may which will give us the perfect opportunity to showcase this new brand from our friends at paper island”
paper island is excited by the release of its latest brand down under.
“we are thrilled that the good life has been so warmly welcomed in australia. born to shop continues to delight our antipodean devotees and we look forward to the good life heading in the same direction. with such enthusiastic business partners as hot topic and with talisman at the helm we know our properties are in the right hand,” says allison myer, licensing manager for paper island.
