Did you know toys are not just for kids anymore? Adults also enjoy playing and wish to escape reality at times. Kidults were once made fun of, but now many action heroes serve as an eye-catcher in living rooms, while construction kits with 3,000 pieces are painstakingly assembled and then showcased in glass cabinets.
This is one of the three global trends that will dominate the market this year. Read more about this and the other two trends on page 10 in our digital Baby & Child edition.
When Aromababy founder, Catherine Cervasio, was asked to develop a skincare line 18 months ago it was the perfect opportunity at the right time. Launching Aromababy 25 years ago, she was ready for other projects and challenges. She already runs workshops both here in Australia and in Asia and she also has her own radio show. Read more about her incredible story on page 20.
The new year has got off to a great start for Bright Baby Imports with a brand-new name and logo and more than 200 products launching in the first half of the year. Now called Bright Wonders, it was the right time for a rebrand, to reflect the growth and evolution of the business, says owner Teresa Roos. Read more about these changes on page 24.
Subo in Filipino means ‘mouthful’ or ‘eat up’, says Subo founder Glen Mayer, who says one of my earliest memories is his mum feeding him as an infant repeating the word ‘Subo’. Today, for Mayer, it is the name of his new invention, a non-squeeze food bottle, designed to allow young children to feed themselves independently without the mess. Read more about this exciting new product on page 8.
This issue also features some great window displays from baby & child stores around the world on page 14 and the latest gifts for babies, kids and mums-to-be on page 26.
