First it was Barbiecore, now we have Viva Magenta―2023 is shaping up to be a perfect pink party, says Mustard Made’s Becca Stern, who is excited about the possibilities for the new Pantone Colour of the Year.
“We’ve already seen the impact of the upcoming Barbie Movie hitting the fashion and interiors world,” the creative director enthuses.
“Benjamin Moore announced Raspberry Blush as its colour of the year and now with the announcement of Pantone’s Colour of the Year we’re set to see all shades of pink celebrated and on-trend in 2023.
“Blush or millennial pink, has been a strong trend for a few years now, but 2023 will see the brighter, more vibrant shades of pink take the spotlight across the home and interiors space.
“Achieve peak pink styling by layering different tones within your space. Combining softer pastel shades of blush along with richer, more vivid pinks (and even a highlight pop of red) will bring a depth and maturity to your colour palette,” Stern adds.
Every year, Pantone chooses its colour of the year, a process that has been going since 1999 and is still as relevant today as it was back then.
“For companies, Pantone Colour of the Year demonstrates that colour is a major part of a consumer’s decision to buy something or not,” states Laurie Pressman, vice president of the Pantone Colour Institute.
“For consumers, it makes them conscious of the impression they can make through colour.
“Pantone Colour of the Year is reflective of a lifestyle trend. It’s about what’s happening in the zeitgeist at a macro level. It’s not going to represent a singular trend that you can only find in the US or only find in Asia. It’s global.”
Which brings us to the 2023 Pantone Colour of the Year, Viva Magenta, which is powerful and empowering, according to the Pantone Colour Institute.
“In this age of technology, we look to draw inspiration from nature and what is real,” explains Leatrice Eiseman, executive director, Pantone Colour Institute.
“Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
“Rooted in the primordial, Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanises our spirit, helping us to build our inner strength.”
