Toys”R”Us is returning to the high street with the opening of physical retail stores in the UK in the coming months.
In a new retail partnership with WHSmith, the toy retailer will have branded shop-in-shops across nine high street locations in the UK.
“Our new Toys”R”Us shop-in-shops at WHSmith create the perfect home for Toys”R”Us as it returns to the UK high street shopping scene,” says Simon Cartey, UK commercial director at Toys“R”Us.
Each Toys“R”Us shop-in-shop will feature a key range of products and activities from top toys brands including Barbie, Bluey, Fisher Price, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Playmobil, Star Wars and more.
“At WHSmith, we’re always exploring new opportunities to launch exciting, new product ranges to our customers on the high street and our partnership with Toys “R” Us certainly does this,” Sean Toal, managing director, WHSmith High Street, enthuses.
“The brand has long been known for its exceptional range of toys and games and complements our existing offer well.”
The new retail partnership follows last year’s launch of Toys“R”Us UK’s digital flagship ecommerce website www.toysrus.co.uk. The first Toys“R”Us opening will take place on Saturday 10 June.
“With this collaboration, we are not only bringing back the beloved Toys”R”Us experience but also providing convenient access to a wide range of toys and games. Together, we hope to create a magical and joyful shopping destination for families across the country,” adds Cartey.
This initiative has been led and managed by the Australian operations.
