Toys“R”Us ANZ has appointed a new commercial director for UK Toys“R”Us with Simon Cartey taking up the role from 31 March.
Bringing a wealth of experience after having worked in the UK, Europe and the US, Cartey will report to the group CEO, Louis Mittoni, in an expanded role to help drive the growing ecommerce and physical retail business within the UK market.
Mittoni is delighted to welcome Cartey to the Toys“R”Us UK team, who will also retain his responsibilities as VP store design and innovation at WHP Global, which owns the global Toys“R”Us and Babies“R”Us brands.
“Having witnessed firsthand his extensive experience with store design and deep knowledge of the toy industry, we know he will play a critical role in helping us drive growth and profitability for the UK business,” he explains.
“We are confident that Simon’s leadership will be instrumental in our success as we continue to expand our digital footprint and look to open physical stores in the coming months.”
Late last year ToysRUs.co.uk and BabiesRUs.co.uk were launched while physical retail stores are planned for 2023.
“I’m thrilled to join the Toys“R”Us UK team and come full circle, returning home to where I started my career with Toys“R”Us in 1985,” enthuses Cartey.
“This is an exciting time for Toys“R”Us as we start a new chapter and bring the magic of this beloved brand back to families across the UK.”
