Christmas is one of the most exciting and busiest times of the year for retailers. Besides getting your bricks and mortar store ready for the silly season, you also need to have your online offering in order, to make sure you maximise all sales channels and boost that all important profit. Check out our tips on how to improve your online sales in this month’s digital magazine.
We also look at the latest trends for the upcoming silly season which include millennial pink, sustainability and DIY. Read more on page 30.
A great window display can mean the difference between making a sale or losing a sale. Creating a visually pleasing store can be quite daunting for retailers, especially at Christmas time as this is the busiest and most important selling season so they need to get it right. On page 34 we share some tips for great visual merchandising, what you should and shouldn’t do and how to make the most of your display at Christmas.
Christmas is the ultimate gift giving time of the year with consumers spending billions of dollars on presents for their friends and loved ones. Usually Christmas and Boxing Day sales are a great indication of what’s going to happen in the following year.
So what kind of items were consumers buying and what does this mean for 2018? On page 32 we list some cool and innovative products that will surely fly off your shelves this coming festive season.
This issue also features some great profiles on wholesaler Wrapco (pg 20), Christmas products supplier 42nd Street (pg 24) and Christmas accessories retailer & wholesaler, Christmas Elves (pg 28).
Once again we have selected the best products for your store for the upcoming silly season, which you can find starting on page 36.
