Home and garden decor supplier, Think Outside, has created a Christmas collection to be launched at Home & Giving this weekend.
The range is a first for the company and was designed by founder and owner of Think Outside, Aaron Jackson.
He created the new Christmas characters as a direct result of customer demand for unique seasonal pieces in the traditional ee-i-ee-i-o artistic style the brand is known for.
“Christmas is a special time of year, but it also adds a little pressure for people to style their homes in a unique way, whether that be because you’re entertaining friends or you want to add a magical seasonal touch for young children,” he explains.
“People want something different for their home that stands out from the crowd and acts as a talking point from all the mass produced paraphernalia that’s out there―we find this even more so during the festive season.”
The Christmas range features the company’s signature style of bright, colourful and quirky sculptures. There are 14 pieces in the collection including St Nicholas, Frosty the Snowman, Christmas trees plus a reindeer and sleigh.
Like every Think Outside product, each piece within the Christmas series is individually handmade, taking between three to four days to complete. Furthermore, every purchase supports a developing community in Vietnam, where the company’s workshop practices the company ethos of upskilling locals and building communities through sustainable business practice.
The Christmas series is an extension of the company’s most popular collection ee-i-ee-i-o, which embraces quirkiness and colour.
“After many years of seeing the industry evolve, now is the perfect time for ee-i-ee-i-o to make its mark in the Christmas arena. At this time of year, people want decor that brings joy and is a timeless seasonal addition to their home, which can be bought out to show year after year and these pieces do just that,” says Jackson.
The new range will hit stores in September.
By Marion Gerritsen
