Finnish company The Baby Box Co is coming to Australia, bringing a 75-year-old tradition of Finnish Baby Boxes down under.
The starter kit for a baby’s first year is the perfect gift for new parents and includes clothing, blankets, nappies, bath products and other necessities. The box itself has a mattress, which provides a safe sleeping environment for infants up to eight months.
Edwina Lucas and Josette Barbuto of Melbourne have partnered to bring Baby Boxes to our shores. Lucas says the boxes aim to give every baby the best start in life.
“The tradition of Baby Boxes in Europe was based on the idea that every child deserves an equal start in life, and this should be equally true for infants everywhere,” she explains. “Infant safety is our core mission, we are dedicated to helping educate parents and offer an accessible solution for safe sleep. We’re really excited to be bringing The Baby Box Co to parents outside of Europe and we hope Australian consumers love our product as much as we do.”
Safe sleep is one of the most important priorities for new parents and so it’s important to partner with hospitals and non-profits to encourage this practice, adds Barbuto.
“I’ve visited so many families in their homes after the birth of their baby and have seen the real need for the Baby Box in Australia, first hand,” she says. “When Edwina told me about her vision to bring Baby Boxes to Australian families, I knew I had to be a part of it. The potential for us to partner with government agencies, maternity hospitals and not for profit organisations, to encourage safe sleep practices amongst vulnerable families, is huge―we really have a unique opportunity to improve health outcomes and reduce the socioeconomic gap with Baby Boxes.
“Every Baby Box comes inscribed with ‘Every Child Matters. Every family matters’. It’s our statement of commitment to putting educational resources and only the best, certified non-toxic products in our boxes.”
The Baby Box Co is the first company to offer traditional Baby Boxes outside of Europe.
By Marion Gerritsen
