Sustainable focus for gifts at Ambiente 2024
Ambiente Giving is a popular segment at the Consumer Goods trade fair with trendy gifts, stationery, greetings cards, writing utensils, school supplies, bags and souvenirs all on display in the Urban Gifts, Stationery & School area.
This year there will be a special presentation from Ms. Paper & Friends with fresh and sustainable ideas not only for assortment design, but also for shop fittings and the staging of merchandise.
The area will feature an assortment curated by Angelika Niestrath including stationery, books, gifts, accessories and home decoration, creating bold and individual product mixes great for gift, concept and design stores.
The focus on a preferably sustainable product selection is supported by used shop furniture and selected vintage objects.
“The fact that resources are massively conserved through the recycled furnishings is by no means an accidental side effect, but a deliberately sustainable approach that can be transferred to many forms of retail,” says Niestrath.
“Plants and flowers also enliven and enrich the assortment in a sustainable way.”
Yvonne Engelmann, director Ambiente Living, Giving & Working, believes Ambiente Giving is a great opportunity to spot the latest trends and products.
“With around 300 exhibitors in Hall 4.2, visitors to Ambiente Giving at Urban Gifts, Stationery & School can expect an exceptionally diverse, high-quality and attractive range of products for both core and additional assortments,” she says.
“In addition, we offer a unique platform here with the greatest density of international writing utensil brands and high-quality stationery.”
Ambiente will continue to be held at the same time as Christmasworld and Creativeworld at the Frankfurt Fair and Exhibition Centre from 26 to 30 January 2024.