Stelton signs new Australian distributor
Design Mode International (DMI) has relaunched Stelton and its kitchenware label RigTig to the local market with a big display at Melbourne Reed Gift Fair earlier this month after being appointed the Danish brand’s Australian and New Zealand distributor.
Featuring corporate fixtures and furniture from Denmark to show merchandising possibilities, DMI hopes to inspire new and current customers to take the brand on board. It will also show unreleased products from the brand to the market.
“Stelton and RigTig offer a broad assortment of designer products and practical solutions to everyday life,” says Craig McCredie, DMI director. “Stelton incorporates the iconic Cylinda-Line by Arne Jacobsen as well as some everyday design pieces for home, outdoor, hospitality and office environments. Stelton in recent years has introduced more affordable design pieces to encourage a wider consumer base who want great design.
“RigTig – a more recent addition to Stelton – is an assortment of kitchenware products showcasing design and function with clever features and solutions for the kitchen in subtle colours to suit all homes, with a conscious effort to reduce environmental impact using materials such as bamboo.”
McCredie signed on to represent Stelton because it sits well alongside DMI’s other international design brands, particularly the Scandinavian labels Iittala and Menu.
He says the brand is already well-known in Australia but is looking to increase knowledge of its broad appeal.
“Our plans are to expand the brands into the DMI customer base and increase the brand awareness among customers who perceived the brand to be only high end and expensive which is not the case. Stelton and RigTig have some very affordable and innovative products for all of us to enjoy and use.”
DMI is looking forward to the upcoming trade event and will release plenty of new products to inspire retailers ahead of the Christmas trading season.
“As we have all heard both from customers and in the media, retail has been a challenge the past 12 months. However, we have to remain positive and support the industry and customers by bringing to the market new and exciting brands and products. Having new products is important for future development both in existing customers and potential new clients… We have many new products to show in Melbourne so we hope to see both old and new customers at the fair,” adds McCredie.
