With the help of a nine-year-old girl, stationery brand Blushing Confetti has created a new card collection, just in time for Father’s day.
Designed from the heart, says Blushing Confetti CEO, Ellen Powell, the newly launched range was inspired by her vision to bring the Blushing community into its products, which has seen the brand regularly collaborate with both artists and like-minded brands over the past year.
“There are few handwritten goods created by children these days, and even less written for their biggest influences―their dads,” she explains.
“As this card collection is celebrating Father’s Day, collaborating with a child was a natural brand fit, with nine-year-old Olivia Basile’s creative flair and love for dad a perfect addition to the brand’s extensive range of bespoke paper delights.”
As well as an opportunity to collaborate with a difference, Powell also saw room for Blushing Confetti to connect with its customers in a unique way.
“This collection is just one of the many ways we are constantly looking to create meaningful connections between our customers and our products, with personal, thoughtfully designed collections that represent our Blushing community and tell the truth of their realities.
“We do feel that each card’s unique hand-lettering provokes a heart-warming response that will allow people to connect with the product, which is something we’re constantly striving for.
“The most important part of our jobs is to create products that forge a human connection, so if Blushing Confetti’s designs mean something to just one person, that is the ultimate reward,” she says.
Working with little creatives is something Powell can definitely see happening again in the future and she couldn’t be more excited to release such a unique and personalised range.
“I’m really eager to see the response to this new range, and would definitely look to roll out similar cards for other special days and occasions throughout the year, specifically designed for a younger audience, if we receive positive feedback.”
