SodaStream Day has updated one of its most popular models as part of the brand’s ongoing commitment to sustainability.
Its best-selling sparkling water maker, the Black Terra, will now have an outer shell crafted from 50 per cent recycled materials.
While 97 per cent of people want to live a sustainable lifestyle, research shows that the world currently generates around 600 billion plastic bottles amounting to approximately 25 million tonnes of plastic waste.
“At SodaStream, sustainability is not just a goal; it’s a commitment woven into the fabric of everything we do,” says SodaStream Australia marketing manager, Holly Walker.
“Our vision is to change the way the world drinks by inspiring to push for better. In 2023, our commitment materialised in the elimination of five billion single-use plastic bottles, a direct result of consumers choosing SodaStream.”
The brand also prioritises innovative advancements in sustainability across its product line and operations including its reusable bottles and CO2 closed-loop system, promoting responsible consumption and regeneration at every stage of production.
“Our SodaStream PepsiCo flavour bottles are made from 100 per cent rPET, offering consumers maximum taste and less waste. This year, we are excited to unveil the latest Terra machine, made of 50 per cent recycled materials, offering another eco-friendly beverage solution. As we celebrate Earth Day, we invite customers to join us on our journey towards a greener future, one bubble at a time.”
For over seven years, SodaStream Australia has collaborated with Clean Up Australia (CUA) to address the growing waste stream and build a better circular economy.
“The recent United Nations Bottled Water report highlighted that the world generates an alarming 25 million tonnes of plastic waste from plastic bottles” says Pip Kiernan, chair of Clean Up Australia.
“We are so proud to be partnered with organisations such as SodaStream who, along with its consumers across the world, have helped save 5.5 billion single-use plastic bottles in the past 12 months.”
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