Rouge Living has launched its latest lighting ranges at the Sydney Home & Giving Fair inspired by the trend for robot images in products.
The wholesaler has unveiled a ceramic base table lamp as well as its popular string lights in the robot design. The string lights are in classic colours – perfect for furnishing a little boys room according to Wendy Williamson, Rouge Living sales and marketing director.
“The product range is in the red, white and blue colour story that boys and in particular their mothers tend to decorate their rooms in,” she says. “Both of the products have a suitable amount of detail on them, which makes them quite noticeably a robot and add some definite interest to the product, making it definitely engaging and also a very stylish place to decorate a boys room with,” she says.
While owls have been a noticeably popular product theme for at least a year, robots have taken longer to come through to Australian products. Rouge Living saw the theme used in haberdashery, napery and bed linen during trips to China and Europe recently.
“Bed linen suppliers – locally, domestically and internationally – do a lot of research and work as to what theme resonates with their consumers – be that boys, girlsor their parents – so we probably look to them as they’re satisfying a trend and also we’re quite cognisant our product range is an accessory to bed linen in furnishing a child’s room, so it’s important that it coordinates with other items and other stories that are in the marketplace.”
Williamson believes the robot theme may have its roots in the vintage trend and industrial décor trend, which remains popular across gift and homewares products.
“I think one of the really great things about a robot as a theme is it has so many different directions you can go in, different things you can do, different adaptations that can be done to make it interesting and to make it unique.”
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