Retailer demand sparks wholesale move for Hook&Eye
Hook&Eye products are now available for wholesale after strong interest from retailers who had seen the product on the brand’s online store.
Designer Fiona Pringle launched the label on her return to the workforce after leaving the fashion industry to have children.
“I was tired of putting my heart and soul into designing for other people’s gain,” she says. “After many years in the fashion industry I was left feeling exhausted and disillusioned by it all.
“Knowing I didn’t want to get back on that roundabout I was forced to figure out how I was going to use my talent and experience for myself and my family. I had known for years I wanted do something along these lines.”
Products currently include cushions, artwork, placemats and clutches though there are more in the pipeline.
“Hook&Eye has a philosophy of beautiful, unique and original artisan pieces that inject new life into the spaces where friends and family come together. Unique and soulful, they will be treasured long into the future,” says Pringle of her designs.
Since opening up to retailers Hook&Eye has gathered more than 20 stockists in Victoria and New South Wales.
“The most important thing to me is that each piece is unique, original and beautifully designed so people find at least a piece from each range totally irresistible and something to be treasured long into the future. If they are irresistible to the customer then they will surely continue to be irresistible to the owners of some of the amazing boutiques we have here in Australia and who knows eventually overseas.”