Home and lifestyle magazine, Real Living, has launched an exclusive new homewares range in collaboration with Freedom.
The two year deal will see Real Living inspired products including bedding, lighting and home furnishings stocked in 40 Freedom stores nationally and online. The first collection features classic checks, vintage florals and retro colours, made modern with metallic details.
“We’re really excited to be launching the new Real Living for Freedom product range,” says Deborah Bibby, Real Living editor. “This is the ultimate brand extension for Real Living, providing our readers with the opportunity to own a little piece of the magazine that inspires them every month.
“Creating the product range with the Freedom team was a very collaborative experience and pulls inspiration from all things nostalgic—the collection takes you back to all the best bits of your childhood. It’s where the world ‘home’ resonates with the soul inspiring memories, emotions and beautiful images.”
To promote the range, Real Living publisher Bauer Media and Freedom will run a cross platform marketing campaign with magazine, television, point-of-sale, digital and social media, along with exclusive in-store events featuring the Real Living team.
According to Jenny Gulliver, Freedom marketing director, the brand is excited about the collaboration. “Freedom is thrilled to have forged this new partnership with Real Living. There was a natural synergy between the two brands and we’re ecstatic about the new collection being brought to life and of course seeing it in customers’ homes.”
