Baby and children’s product wholesaler Promo One has redesigned its website with the focus now purely on wholesaling to support its retail clients.
The new site is simple to use and has lots of information on Promo One brands and products such as White Rabbit England and Moochic Baby. This is to help retailers compare and make decisions.
“We wanted a site that reflected the brands that we represent and one that was simple and easy to navigate for the retailer,” says Katrina Doney, managing director. “We thought about how our retailers interact with us, how and why they need support and designed the site from there.
“The feedback has been fantastic. Our customers love the new fresh look and the new products that are featured.”
Doney explains that websites are an integral part of the wholesaling business today as it allows retailers to source new product any time they like.
“The internet plays an increasing role in the wholesale sector,” she adds. “Especially as we have moved away from print format and retailers spend time online after their stores have closed and we have gone home for the day or are closed on weekends.
“As a wholesaler we see our role as a supporting one for our bricks and mortar and online stores. They need to be able to access images and detailed product information when it suits them.”
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