Orbitkey joins forces with baggage brand Crumpler
A partnership that will surely create a buzz in the industry, Orbitkey and Crumpler are introducing an exclusive range of key organisers.
The appeal for Orbitkey to collaborate with Crumpler was its fun spirit often present in its products and marketing while both brands share a common goal to add value (purposeful, function and quality).
Both brands are based in Melbourne and for Orbitkey founder and design director, Charles Ng, it feels like a match made in heaven.
“This collaboration is very close to our heart,” he says.
“An ideal collaboration partner for us is a brand whose core values are aligned with ours, yet they approach things a little bit differently. Crumpler has always been renowned for its playful and rebellious spirit, shown through the vibrant colours of their products and artistic brand direction.”
The new collection’s clever design keeps keys stacked neatly and protects the things inside your bag and pockets from key scratches. It also puts an end to the dreaded key jingles and fiddling.
The eco-friendly collaboration has utilised left over bag production textiles to create five playful and bright designs including black, claret, denim, grey marle and tawny.
“Being such an iconic Melbourne brand that has endured the test of time, it’s a brand that we always look up to, so when the opportunity came up, there was no question that we needed to make it happen. We’re super stoked with the result―it’s certainly the most playful Orbitkey range yet.”
The new range of key organisers is available now.