Best known for its classic designs, tableware brand Noritake has gone more casual with its latest collections.
On display at Ambiente, the Conifere range, which was only available in fine white porcelain, now comes in pastel colours, a trend that was visible at the trade fair in many different categories including dinnerware, homewares and even kids products.
“All the pastels have been hand-dipped at our factory in Sri Lanka,” says Steven Yeend, Noritake Australia director.
“It gives the collection a classical elegance but it’s also for every day as it’s dishwasher and microwave safe.
“I’m excited about this concept because it brings a little bit of the handmade trend into it, but if you get the colours right—and I think they have with the pastel colours—it opens up a lot of possibilities.”
The Resta range is made in Japan and features a more minimalistic design with matte colours and clean lines, which again is a departure for Noritake from its traditional dinnerware collections.
“The other great thing about this new collection is it is 20 per cent recycled porcelain, so it’s also sustainable.”
Both collections have started production and will be available in about three months time.
The Verdant Meadow range is also hand-dipped while the gold trims are microwave safe.
“The design is a real point of difference for this collection and I expect it will do really well in Australia.”
