Tapping into the latest wellness & beauty and smart home trends, Myer has teamed up with LiTMUS Labs to bring the most innovative home and lifestyle gadgets to Australian customers.
LiTMUS Labs will be setting up store-in-store activations at Myer Sydney City first followed by Melbourne, Brisbane City, and Chatswood (NSW), featuring a range of lifestyle products including brands such as Meural, Lumos, Inboard, Master & Dynamic, Mate.bike and NEO Labs.
The new partnership is the first of its kind with a department store and managing director of LiTMUS Labs, Dene Heath, says Myer is the perfect fit for the company as they share a commitment to showcasing innovative products and gadgets from wellness to sport and tech to the Australian market.
“We can’t wait to set up our unique customer experience with the latest innovations from all over the world for Myer customers to discover, try and buy,” he enthuses.
“Put simply, if you want it first, you will come to a LiTMUS Lab in a Myer store.”
Each LiTMUS Lab will stock wearable technology, smart home, wellness and beauty, home life, games and toys, audio and sound and, importantly, see it first. LiTMUS Lab staff will help you test and experience every new device, or shop and explore through the 30-plus digital tablets at each Lab.
“We pride ourselves on bringing the internet to life and Myer customers will experience something new every time they visit a LiTMUS Lab,” Heath adds.
The first LiTMUS Lab will open at Myer Sydney in late August.
“This exciting department store first partnership will ensure Myer is the lifestyle destination for our customers,” says Myer’s general manager home and entertainment, Dean Austin.
“We will offer our customers an endless aisle of innovation with products, many of which you can’t purchase anywhere else in Australia.
“Through this partnership, we will bring the most innovative home and lifestyles gadgets to our customers,” Austin says.
