Mustard Made is introducing a limited edition release featuring every colour in the lifestyle brand’s portfolio.
The Rainbow Standard has been created to celebrate the power and meaning of the rainbow as a symbol of love, equality, diversity and resistance. Mustard Made will donate 50 per cent of all sales of The Rainbow Standard to Outright International.
“As a supporter of Outright and our mission, Mustard Made understands the importance of equality and inclusion and is committed to advancing the human rights of LGBTIQ communities around the world,” says Elise Colomer-Cheadle, director of development, Outright International.
Mustard Made co-founder and creative director, Becca Stern, says they wanted to make something that wasn’t just stylish but also did some good.
“The rainbow is a vital emblem of the LGBTIQ community and we wanted to make sure this very special piece didn’t just look good, it needed to do good too by giving back to that community,” explains Stern.
“Colour is at the heart of what we do at Mustard, but we know the rainbow is a symbol of so much more. Creating The Rainbow Standard is the perfect way for us to take what we do best—beautiful storage for home, work and play—and use it to give back in a tangible way.”
Mustard Made has teamed up with maximalist creators Josh Jessup and Matt Moss for the limited edition, of which only 70 have been produced.
“It wasn’t easy for us, first starting out and being our authentic selves,” Jessup explains.
“We still struggle with it. That’s why organisations like Outright International are so important, to help the next generation and all members of the LGBTIQ community to be who they are and create a safe space.”
Moss adds, “we’re all about authenticity and reflecting yourself in the home and you need to start with being comfortable with who you are first before you can do that”.
The Rainbow Standard limited edition is available now.
