Tapping into the latest trends, Hong Kong based brand Moral Bags has launched a tiny backpack in some of the most popular colours.
Featuring a clean and simple design but still highly functional, the brand is all about improving the customer experience.
“Even with a small backpack like this, it still has so many functions with many pockets and a push lock, so it’s more difficult to open the bag,” says general manager, Timmy Wong.
“It comes with two straps to either carry it as a backpack or crossbody, which is very popular at the moment. There is also an RFID zip pocket inside the bag to prevent illegal scanning.”
Available in pastels, yellow and pink, Moral Bags caters for different markets around the world.
“Tastes differ per region so for example, in Asia the pastels are very popular, while in Europe they prefer the more neutral colours. We try to have a wide range of colours to cover all bases.”
The tiny backpack uses Moral’s new fast-degrading fabric. This means that it can decompose into natural elements with minimal environmental impact once its lifespan ends.
“The new formula of the fabric decomposes 100 times faster than conventional products, reducing the time required for complete decomposition and greatly improving resource utilisation efficiency.”
Moral Bags also introduced a backpack that can be used for work during the day and for fun in the evening, enthuses Wong.
The Nighthawks Grog backpack, nicknamed ‘mobile mini fridge’, can maintain the temperature of beverages and food, ensuring your drinks and food stay fresh and cool for up to eight hours.
“The bag holds your laptop and everything else you need for work, however, it also comes with an inside (cooler) bag that holds up to three bottles of wine. This backpack recently won the Hong Kong Smart Design Award.”
The popular brand also recently launched a pet carrier bag and is venturing into the travel category with backpacks for short stays.
