MML Consumer Products (MML) is expanding into Australia and has appointed sales agent Brands Australia to represent the brand down under.
This appointment marks an important milestone in MML’s long-term strategy to launch and expand the reach of its brands in Australia and other markets.
“MML is pleased to announce our partnership with Brands Australia, which has been building and servicing brands with large national chains for over a decade,” says MML managing director, Peter McDonald.
Indeed, Brands Australia’s commitment to its customers and brands as well as its established relationships in market made it a perfect strategic fit for MML and its plans for the region.
“As we are Brands New Zealand’s exclusive agent in New Zealand, it made sense to build on this strategic relationship but, more importantly, we are confident that, with its wealth of experience, Brands Australia is the right partner to drive growth for our brands in Australia.”
New Zealand-based MML is a family run business with many years’ experience in the development and management of consumer products including brands such as Volere, Abel Tasman, Annabel Langbein Homeware and Bravery.
John Rule, managing director of Brands Australia is looking forward to achieving the same results for MML In Australia as what the brand has done in New Zealand.
“Brands Australia is extremely excited and proud to be partnering with MML in Australia,” he says.
“We look forward to the challenge of launching this exciting portfolio of MML Homeware brands within the Australian market. We look forward to duplicating MML’s NZ’s success in what will be, this side of the Tasman, a milestone in our mutual business’s history.”
MML Will launch in Australia through Brands Australia in the second quarter of FY2023.
