Leading toy manufacturer Mattel has partnered with software company Autodesk to allow customers to imagine, design, customise and then print their own toys.
Through a series of apps, the collaboration will enable users to create personalised toys and then bring them to life using cutting-edge 3D design and printing technology. For Autodesk, the initiative is about helping children learn through hands-on experience while having fun, and pushing the boundaries of creative play.
“One of the best ways for children to learn is through play,” says Brenton Wyett, Autodesk senior education manager for Australia, New Zealand, Japan and Korea. “Through this collaboration we can engage kids in design thinking and fuel their creativity with digital tools and toys that fit effortlessly into their everyday lives.”
Doug Wadleigh, senior vice president and global brand manager, Toy Box, Mattel, agrees that embracing technology is important for today’s children, who often want to combine their beloved physical toys with digital adventures.
“We’re constantly inspired by the passion and creativity we see among kids around the world,” he says. “Technology is changing daily and by harnessing Mattel’s expertise in play and Autodesk’s expertise with creative apps and 3D printing, we’re able to offer a new kind of 3D design experience, continuing the Mattel legacy of inspiring imagination and creativity.”
The first in a series of new apps is scheduled to launch in the second half of 2015, along with a dedicated online hub for Mattel’s 3D printing initiatives.
