My Kitchen Rules co-host and French chef Manu Feildel was announced as the ambassador for cookware brand Chasseur at Sydney February Reed Gift Fair.
The brand’s distributor Sheldon and Hammond revealed the partnership while Feildel was in attendance at the event on its opening day at the Sydney Convention and Exhibition Centre, Darling Harbour.
Marketing director Anna Le Quesne says having a French chef represent a French brand is a perfect match.
“Manu Feildel’s current media exposure and tremendous popularity with our target demographic in Australia and New Zealand is undeniable, making him the perfect partner for Chasseur,” she explains.
“Since 1924 Chasseur has crafted its famous cast iron products in the Champagne Ardennes region in France, known the world over for its fine food and wine. To have a French chef as our ambassador in Australia and New Zealand is a perfect synergy, and to have such a charismatic and popular ambassador is a dream.
“We are very excited about the print and web campaign we are launching with Manu and the collaboration between such a talented chef and renowned product.”
Feildel is known not only for his work on Channel 7 series My Kitchen Rules but his cookbooks, restaurant L’etoile, winning Dancing with the Stars 2011 and appearances on shows like Sunrise and Ready Steady Cook.
“As a traditional French brand I have loved cooking with Chasseur for as long as I can remember, I am very excited about this new partnership,” he says. “I believe my relationship with Chasseur will be as strong as their cast iron pots.”
