Under the theme ‘Enjoy’, the September edition of Maison&Objet welcomed more than 86,000 visitors to the Paris trade fair over five days.
Despite a global slowdown, 2,500 exhibitors displayed their latest products and ranges at the design, home décor and lifestyle show, a 10 per cent increase on last year’s fair. Many (new) brands showed a commitment to social and sustainable initiatives at the show including Future On Stage platform, the Sustainable Itinerary and the new Wellbeing & Beauty sector.
“Innovation, novelty, quality and the continuous pursuit of environmentally friendly manufacturing processes offered by the exhibition’s participants are an appropriate response to buyers facing increasing demand for products that support a sustainable way of consumption,” says Melanie Leroy, managing director of Maison&Objet.
Eighty exhibitors made up the Wellbeing & Beauty area and on-site experiences such as regenerative naps, sound baths and facial yoga were in high demand with visitors throughout the event. Popular with concept store buyers and major retail chains, the new sector has attracted many companies wanting to exhibit at the January edition next year.
The Hospitality Lab showcased the hybrid and forward-looking visions of new hospitality venues, designed and staged by four key players in the sector, blurring the lines between hospitality and residential spaces.
The immersive and experiential trend forum embodied the theme of the show and its variations for the first time in many years. Visitors were able to envision the sociological and stylistic changes in the market through a prospective journey. Complemented by an Instagram live and a virtual reality tour, visitors enjoyed a unique experience that served as a source of inspiration for their future projects.
After the trade show, the fair’s MOM platform remains active for 365 days of the year and provides additional value and opportunities for both brands and buyers.
“When the exhibition ends, our MOM platform takes over. This unique extension in the market allows buyers who did not attend the show to place their orders and provides brands with expanded business opportunities, before or after physical meetings.
“Indeed, with 480,000 international professionals in our network, including 300,000 in the European Union, MOM continuously amplifies the impact of the exhibition. As a product of MOM, we propose to develop B2B e-shops for market players. Leveraging our digital expertise, we are proud to continue being a genuine creative and economic catalyst for the sector,” adds Leroy.
The next Maison&Objet Paris is held from 18 to 22 January 2024.
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