Print house Camilla has partnered with gifting brand LVLY for a special Mother’s Day range to celebrate the gifting experience.
Camilla Franks, the founder of Camilla, has personally designed a bespoke print for the LVLY collection.
“We approached Camilla because of our strong brand alignment―Camilla set out to disrupt the fashion industry and captured the imagination of the world with vibrant and colourful designs, retelling stories from her travels through the magic of print,” says LVLY co-founder, Hannah Spilva.
“The brand’s vibrant and iconic aesthetic is the perfect fit for Mother’s Day, our biggest event of the year.”
The limited edition gift includes a locally grown flower arrangement; limited-edition Camilla glass jar, limited-edition Camilla chocolate bar; LVLY soy wax candle; nourishing berry & beech leaf hand cream and a limited-edition Camilla greeting card, all packaged in a ‘Someone thinks you’re awesome’ gift box.
“The Camilla x LVLY collaboration is about giving those motherly figures around you something to say ‘thank you’. It’s about showing how much you appreciate the magic of motherhood, that despite the tough moments and those days where you feel like your world is spinning, there are people in your life who bring so much colour and strength―you wouldn’t know what you would do without them.”
Camilla says her brand loves to honour women, mother figures and spread joy through the unexpected.
“When the opportunity arose to work with LVLY, an Australian female-founded business on a bespoke print for Mother’s Day, we happily got to work reimagining one of our iconic florals in an exclusive colourway,” she enthuses.
“This special print has been adorned with traditional Camilla iconography, the totem tiger, which symbolises courage, loyalty and devotion. This print pays homage to the dual aspects of femininity: its exquisite beauty and its wild nature. The warmth and sweetness of a parent’s love and the ferocity with which she protects her family.”
