Artist Lisa Pollock has expanded her Art from the Heart collection, with four new ranges to be launched at the Sydney Home & Giving Fair this month.
The new designs—inner love, summer dragonflies, wishing branch and indigo dragonflies—will appeal to both existing customers and a wider audience, says Art from the Heart marketing and customer liaison, Inger Flathaug.
“These ranges have a wide colour palette reflecting current trends which will reach a broader market, whilst still catering to Lisa’s fans,” she says. “At the heart of Lisa’s collections are the affirmations and sentiments that make our products unique and sincere. Whilst the style has changed slightly, the messages are the same and therefore pieces can be mixed and matched.”
Flathaug says the inspiration for the new ranges came from finding out what Art from the Heart customers want. “We have taken on board feedback from our retailers who love Lisa’s work and wanted to see it executed differently. Some of the new pieces are a departure from Lisa’s traditional artwork but still retain the Lisa Pollock signature style. Lisa was more than happy to take on the challenge and has really enjoyed taking it in a new direction.”
The ranges feature pieces Lisa Pollock is known for—canvases, picture frames, affirmation plaques, clocks and paper lanterns—as well as new additions including marquee lights, LED light boxes, ceramics and weekly organisers, all of which Flathaug is sure will be a hit.
“We are confident that our retailers are going to love these new ranges as we have consulted with a number of them whilst in development. It is critical for us to communicate with our retailers to ensure we are meeting the needs of the customers. Early indicators have shown that retailers are on board with all of our pieces and we can’t wait to show them off at the trade fair.”
