Lilly’s Wish overtakes Royal Doulton Aroma as Nest Inspirations’ best-seller
nest inspirations has combined australian made ingredients with pretty packaging and competitive pricing to come up with its latest hit brand lilly’s wish.
the home fragrance manufacturer decided to develop the range of bubble bath, candles and diffusers after noticing the trend of bird images on products in europe and north america. lilly’s wish is named after its creator’s daughter and features the tag line ‘ma belle vie’ which means my beautiful life. birds were used as the starting point for the product artwork.
“we realised the retail environment wasn’t going to be strong leading into this year and wanted to offer a range of products that had strong shelf appeal at really good prices,” says director andrew curnow.
lilly’s wish was quietly launched ahead of mother’s day earlier this year before getting major exposure at reed gift fairs melbourne in august.
it is now stocked in more than 800 stores across australia and exported to six countries with discussions underway for another 10 markets including china, which spotted the product at the recent hong kong trade fair.
“the range is now our biggest seller, which given the success of royal doulton is very surprising. everyone loves the packaging and the fragrances are really good quality and a great price.“it has been a challenge keeping up with the strong demand but we have invested heavily in packaging to keep production going early in the new year, with many new products planned for introduction in 2012,” adds curnow.
