According to a study by Omnipoll, cards selected to suit the person they’re being given to are highly valued, with birthdays the most popular occasion (76 per cent) to gift a card.
The study also showed that a staggering 84 per cent of people felt a card with a handwritten message made them feel more special than a message sent online, by social media or text.
Hallmark’s latest Shoebox range of humour cards ticks all these boxes and marketing director, Jennifer Nolch, says that giving someone a card they find funny is a great way of demonstrating that you not only care about them, but understand them as an individual as well.
“Laughter is the perfect way to connect with someone and now it’s even easier to give the special people in your life the gift of a good cackle—or a smirk if that’s more their thing,” she says.
“The Shoebox range of cards will incite joy, while also giving you the chance to personalise the card with your own handwritten message.”
There are 56 new designs in the collection, with a focus on six different types of humour including naughty, witty, crude and daggy dad so there is something for everyone.
The Hallmark Shoebox range is available now and cards retail for $4.99 each.
By Marion Gerritsen
