Swedish design brand kikki.K has opened the doors of its new flagship store becoming the latest premium label to take up residence at fast-growing retail hub Emporium Melbourne.
The new store includes innovative features not yet seen in other kikki.K boutiques including a long wooden table and stools that will not only host workshops in organisation and DIY, but provide a space to browse brand content or the online shop via customised iPads. There is also an in-store iMac for customers to use kikki.K’s photo-keepsake software.
“One of my absolute favourite features is the gorgeous long wooden table – it gives our customers the perfect chance to sit and immerse themselves in our brand – and I can’t wait for our teams to host inspiring workshops along it too,” says Kristina Karlsson, kikki.K creative director and founder.
“It’s always very exciting to offer kikki.K customers completely new shopping experiences, which is why I’m thrilled to have iPads and an iMac for customers to use in store.”
Customers will be immersed in the brand experience from the moment they enter the store with a Swedish inspired fitout featuring a frame of birch trees, white décor, clean lines and displays.
“I am so excited to see our Emporium Melbourne store open its doors. I love, love, love the way we’ve brought our authentically Swedish design to a new level in such a beautiful shopping centre.”
