Aussie distributor Bright Wonders has entered an exclusive partnership with Sozo to represent its brand down under.
Based in Israel, the company was founded by two friends, an illustrator and architect who are both mums with young children.
“We are thrilled that our exclusive distribution partner in Australia is Bright Wonders, which greatly impressed us with its dedication to the concept of developing children’s creativity through play,” says Sozo co-founder, Tali Buchler.
“Our expanded manufacturing capacity now allows us to bring our growing family of creativity-enhancing crafts to the amazing country of Australia.”
Sozo craft kits promote the practice of traditional techniques in a modern way. They encourage children to follow a process in order to complete a project which enhances critical thinking, improves hand eye coordination and builds self-esteem. The learned skills and values are the actual benefit of the products and the beautiful finished item becomes the bi-product.
“Bright Wonders loves toys that are long lasting and those that have a lower environmental impact, as such we look for brands that are committed to using environmentally friendly materials, designing toys that last and use reduced packaging,” says owner Teresa Roos.
“Sozo’s passion for enhancing the creativity of children is matched by its concern about protecting our earth. The company’s products make extensive use of recycled materials and FSC timber as well as circular packaging that becomes a means of displaying or carrying the finished craft.”
Bright Wonders specialises in children’s toys, gifts and games from European suppliers and Sozo will be a perfect fit with the rest of its brands.
“With our unique offering in the market we are constantly approached by companies from all over the world wanting help to enter and represent their brand in the Australian and New Zealand market.
“Sozo made contact with us early last year and after a number of calls and online meetings we came to an agreement. Fast forward to early 2022, stock has just arrived in the country and will be dropping into stores this week,” adds Roos.
“We will launch the brand with over 15 different skus, which provides a good variety of needle point picture frame, wall art and pillow kits as well as weaving kits. We are proud to represent Sozo in Australia and NZ and expanding their range into the future.”
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