Homewares brand In The Roundhouse has designed a new coaster for BRITA’s recently launched glass jug.
With almost nine in 10 Australians planning to entertain at home this spring/summer and close to half concerned about serving guests tap water due to its quality and taste, the new BRITA glass jug ticks all the boxes.
Add a matching custom-made ceramic coaster and you have the perfect pairing.
Co-founder and creative director at In The Roundhouse, Alyce Tran, says it was so much fun conceptualising this first-of-its-kind product with BRITA.
“With the new BRITA glass jug, you’re not just filtering water, you’re elevating your everyday experiences and that’s exactly what our products are designed to do,” she enthuses.
“It’s the perfect fit. For anyone that owns pieces from the Italian words collection—or has it on their wish list—the BRITA glass jug and coaster complete the look, bringing taste, charm and fun to any celebration.”
Indeed, the coaster, which comes in a white and blue colourway, is the newest addition to the best-selling Italian words collection from In The Roundhouse and heroes the word ‘L’Acqua’—Italian for water.
Nadine Miller, marketing director at BRITA, says the collaboration comes in response to a growing trend towards entertaining at home by millennial ‘ecotainers’.
“With one in 10 Aussies saying they are motivated to entertain at home because they like to show off their personal style with their tableware, In The Roundhouse was a natural alignment, given its popularity and reputation for making bold, stylish tableware statements,” she explains.
“When combined with the smart design of the BRITA glass jug and the new Maxtra pro pure performance filter’s proven capability in delivering a sustainable alternative to pure and fresh tasting filtered water, it’s a complete package.”
The BRITA glass jug and custom-made coaster are available now.
