IKEA Australia has launched its latest innovation down under with the new Plan and order point at Highpoint, Melbourne.
Offering a different experience to customers, the new concept store is only 350 square metres and has no immediate articles or food for sale on site.
“It is a significant milestone for IKEA to open this new format, the first ever for IKEA in Australia today, here at Highpoint in Melbourne,” says Julian Pertile, manager of IKEA Richmond and the new Plan and order point.
Indeed, the Plan and order point provides customers with a new opportunity to get one-to-one, expert advice on how to plan some of the more complex home furnishing products and services IKEA offers such as kitchens and wardrobes.
“IKEA is the leader in life at home and this planning studio allows us to bring our expertise closer than ever before to customers to help turn their big or small home furnishing project dreams into reality. It is fantastic to open the doors today and we can’t wait to start welcoming in shoppers.”
The new store experience is part of IKEA’s growth strategy, providing a new and innovative way to become more accessible and convenient for customers.
Cristina Persico, centre manager at Highpoint says the customer response and excitement has been overwhelming.
“We are thrilled to welcome the first IKEA Plan and order point exclusively to Highpoint,” she says.
“It will elevate the overall shopping experience for our customers and provide premium advice in-centre to create one-of-kind lifestyle spaces at home.”
IKEA aims to open more Plan and order points across Australia in 2023.
