Aiming to help Aussies live a more sustainable life and potentially save on their household expenses, IKEA is launching its Australian-first sustainable living shop.
The new format will be rolled out across 10 IKEA stores nationwide early next year. In a dedicated section at each store customers can find products designed to help reduce their climate footprint at home by using less energy and creating less waste.
The introduction of the new initiative comes at a time of increasing cost-of-living pressures.
“Right now, the cost of living, energy and food are all rapidly increasing and we understand the challenges consumers face when it comes to living sustainably at home,” says Mellisa Hamilton, country sustainability manager, IKEA Australia.
A recent IKEA Australia survey revealed over half of Aussies (52 per cent) believe living sustainably would increase their cost of living. It also revealed that 60 per cent of Aussies think they should adopt more sustainable practices in their home, however, over a third are holding back from making their home more sustainable due to cost.
“There’s still a perception that introducing sustainable products or habits in the home will cost too much, but it’s quite the opposite. There’s never been a better time to help Aussies to reduce their climate footprint at home with affordable products and low-cost solutions from IKEA, which can also save them money longer term.”
IKEA also brought back Green Friday, where customers receive an additional 50 per cent on a refund card when they trade in their pre-loved IKEA furniture between 21 November and 31 December 2022.
“In Australia, last year’s Green Friday saw over 3,000 products returned to be resold and have a second life in a new home, diverting approximately 29 tonnes of product waste from landfill,” adds Hamilton.
“A recent survey we conducted revealed that 92 per cent of Aussies recycle and nearly one in three Aussies believe recycling is the single most important thing they can do to live more sustainably, yet only 35 per cent of Aussies source secondhand furniture. We hope providing end-to-end services such as Buy Back and As-is will help Aussies see the secondhand furniture market as a great way to live a more sustainable life at home.”
