Online retailer Hunting for George recently reached a milestone, celebrating five years in the industry.
Founded in 2010 by sisters Lucy Glade-Wright and Joanna Harris, the duo started the online offering simply to “create an online space to offer more”.
“We wanted to create an online experience that was the same if not better than walking into a bricks and mortar,” explains Glade-Wright.
“Our goal was to transfer so much of our energy and personality into our online space that by the time someone left our website they felt like they knew us. The Hunting for George shopping experience is based around how we like to shop and how we like to be treated and we believe that realness is what our customers have responded to most.”
Hunting for George started out with a mix of fashion and homewares, but Glade-Wright and Harris soon turned their focus to just homewares and in 2014 launched their own signature range.
While the collection has been very successful, the sisters realise they are only a small fish in a big pond.
“We understood early on that if we wanted to be noticed in this industry, then everything we did had to matter. From the way we described our products to the copywriting of our terms and conditions; the way we spoke to our customers to how beautifully gift wrapped our orders were.
“We didn’t have big budgets to spend on marketing so we focused our attention on all the little details that we could control and made them so different, so clever and so memorable that people would be forced to take notice.”
Hunting for George was recently nominated for the ORIA Best Small Online Retailer 2015 Award.
By Marion Gerritsen
