If you’ve ever flipped through an interiors magazine and wondered where all the stuff lives in the beautiful homes featured, wonder no more—homewares brand Hunting for George is here to offer a (very well styled) dose of realness.
The online retailer’s new campaign, Home Life, is inspired by real homes and showcases how to get the best out of an open plan space. It features products including the brand’s own buddy pot planter and the latest collection from Marimekko along with local favourites Armadillo & Co and Milk & Sugar.
Hunting for George co-founder Lucy Glade-Wright says the brand is all about helping people create functional, homely, comfortable spaces.
“We love working within real homes. We get to apply our products to usable spaces and create relatable imagery for our audience,” she says.
“Our aim is always to inspire and to prove that you can achieve an incredible look without needing to live in a picture-perfect showroom.”
As part of the campaign, Hunting for George has released a series of new art prints inspired by autumnal tones. The collection explores shapes and collage and also includes a curated edit of work from local photographers.
“We really wanted to create a series of works that for the most part instilled a feeling of calm and would easily adapt for a range of environments,” says Glade-Wright. “Whilst I think we’ve achieved this, I like that each piece is strong enough as a stand-alone, with a quiet confidence attached.”
For the first time, all prints in the collection will come in five size options, ensuring there is something to fit every home.
“We previously let the artwork ‘speak to us’, so to speak, and tell us what size it should be printed in, now we feel it’s time to let our customers to have their say. After all, every home and wall size is different,” adds Glade-Wright.
By Ruth Cooper
