How to keep ahead in a changing retail market
In this ever-changing retail landscape it is important to stay ahead and pay attention to all facets of the market. You need to see what your competition is doing, keep an eye out for emerging markets, and stay up to date with new trends.
Taking a whole approach to the market has worked very well for Chris Tourgelis, owner of Paddington based store Opus Design, which has been around for close to 50 years.
Looking to the future, for the last seven to eight months the business has redefined its strategy which includes re-engineering its flagship store and growing into new areas. Click on the image below to hear more about Opus’ move from ‘just a gift store’ to a lifestyle store and what the rebranding entails.
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