Trend Bible is a UK based home and interiors dedicated trend agency. Whether it’s social, cultural or taste-driven, they find out which future trends will impact your business and help you capitalise on them. Trying to shape a picture of what the future will look like is essential to stay ahead, says Naomi Shedden, senior trend analyst. Here she discusses some of the home and interior trends for 2017.
Trend 1: rethinking waste—there is a newfound appreciation of longevity. This trend has its beginnings in food, when people started to notice how much food supermarkets waste, as they throw out everything that can’t be sold. Quantity and dosing are also under scrutiny and customers are wondering, is more always better?
Trend 2: buying better—this follows on from the first trend. Products are being designed to last and customers are selecting more carefully, knowing they are investing in the future. Understanding the difference between essential and non-essential is key.
Trend 3: casual technology—technology that takes the pain out of everyday chores to free us for more rewarding activities, for example the Evian button. This is a fridge magnet that you tap when you take a bottle of water out of the fridge; it updates your account and a new one will be delivered the next day.
Trend 4: sensory therapy—this is all about wellbeing and how to improve your state of mind. The digipill, for example, can be bought via an app that you have to download. There are different audio pills for different moods.
Trend 5: from scratch—a trend that is predicted to be around for at least the next five years as the kitchen increasingly needs to function as a creative space. People are cooking from scratch as they are focusing more on their health and what they put in their bodies, not just at home but also on the go. Another example of this trend is adult colouring books.
Trend 6: flexible spaces—rooms at home now need to perform in different ways at different times of the day. Also, mobile and on-demand technology has created a huge change in routines, leading to multitasking and multiscreening ways of being together.
By Marion Gerritsen
