The Hong Kong Trade Development Council (HKTDC) will host seven events covering lifestyle products and licensing in April.
These include Home InStyle and Fashion InStyle from 20 to 23 April at the Hong Kong Convention and Exhibition Centre (HKCEC). Exhibitions and conferences will follow in the next week—the Hong Kong Gifts & Premium Fair from 27 to 30 April at the HKCEC, the Hong Kong International Printing & Packaging Fair and concurrently the debut DeLuxe PrintPack Hong Kong at AsiaWorld-Expo, as well as the Hong Kong International Licensing Show and Asian Licensing Conference from 27 to 29 April at the HKCEC.
These seven events further promote Hong Kong’s lifestyle and creative industries featuring over 7,000 exhibitors from some 30 countries and regions including the US and Australia, helping the sectors seize global opportunities, says Sophia Chong, deputy executive director of the HKTDC.
“This year, the HKTDC continues to coincide its seven events to highlight lifestyle products and licensing opportunities in late April to create more synergies,” she explains.
“Catering to industry needs, we have redesigned the Home InStyle fair and introduced the new DeLuxe PrintPack Hong Kong. Global exhibitors will showcase creative designs and innovative technologies, proactively addressing three major industry trends—cultural and creative design, sustainability and multi-functionality of products.”
Co-located with the International Licensing Show at the Hong Kong Convention and Exhibition Centre, the Gifts & Premium Fair will bring together selected gifts from around the world.
The renowned Hall of Fine Designs will feature well-known local brands such as Red A and Tiny Memory, YASHICA and Marushin from Japan, c-secure from the Netherlands, LifeBion from Italy and more.
The Cultural and Creative Corner will showcase designs with local cultural characteristics and products related to intangible cultural heritage from exhibitors of Shandong and Henan provinces. Representatives from Coresight Research, Google and Pinkoi will analyse consumer trends and the OMO (online merge offline) concept during the fair.
Buyers can gain access to all the events with one admission badge.
“April is the prime sourcing month; these seven major events will provide a comprehensive platform for global exhibitors and buyers to explore bountiful business and trade opportunities across industries and sectors,” Chong adds.
