Australian homewares supplier HAG has reached a milestone and is celebrating its 50th anniversary.
Founded in 1963 by Harry and Anna Grundmann, the wholesale giftware business was managed from their family home.
Despite their limited resources, the concept was well received in the gift and homewares industry and after the retirement of Harry and Anna, their son Max entered into business with his mentor and friend, William Ryan.
Max and William saw a gap in the market for high-quality homewares at affordable prices and so they introduced the Maxwell & Williams brand, launching with the White Basics range.
“Defined by high quality and affordability, consumers immediately embraced the philosophy which resulted in the brand and inevitably the company fast becoming a global phenomenon and prominent industry leader,” says Max.
“The underlying philosophy to provide consumers with a range of quality and affordable homewares is orchestrated by creating homewares to suit every purpose, in every home, allowing everyone the ability to be a part of the brand.
“As an industry leader, the company recognises the needs of their consumers by offering products across a wide range of categories including table top, kitchenware, food preparation, cookware, cutlery and glassware in an assortment of product choices.
“With a focus on meeting consumers’ needs, the company appreciates the importance of offering value. Providing high quality items at affordable prices represents only part of the product offering.
“HAG embraced its remarkable resources to provide consumers with exclusive product designs created by its in-house design team with a focus on contemporary, modern and exclusive designs, all of which are relevant to the latest global trends,” Max says.
One of the latest Maxwell & Williams designs, Enchante, was created by the company’s in-house creative director, Claire Chilcott.
“Each individual piece in the range has a unique pattern, allowing consumers to mix and match, marrying classic shapes, vintage floral and clashing patterns in a decidedly contemporary way,” she says.
“Through its invaluable brand equity, extraordinary company resources and ongoing pursuit of excellence, HAG remains a dominant force in the homewares industry and strives to uphold this position for the next 50 years and beyond,” Max adds.
