Water hoses and accessories in various colours and shapes are now available down under with Garden Glory’s launch into the Australian market.
Manufactured mainly in Scandinavia, the firm won a Swedish Design Award last year and this season’s golden collection has received great feedback.
The innovative concept came about when company founder and designer Linda Brattlöf moved to a new house and wanted to replace the ugly hose with something neat, but this proved to be impossible.
“My husband and I were renovating our house in Sweden and when everything was finished, we just had the former owner’s water hose hanging next to the door, an old green one… and it just didn´t fit in with the rest of this lovely house,” she explains.
“So I went out to buy a new one, but couldn´t find it in any store. In the end I browsed websites worldwide, without any luck. That was when the idea of Garden Glory and designed garden products was born.”
Garden Glory is the first company with hoses and accessories in various colours and shapes. The environmentally friendly hoses are also lead and cadmium free.
“I want high quality products with a conscious and interesting sense of form. Garden Glory should beautify each and every garden,” she adds.
Garden Glory was only launched last year, but Brattlöf believes there is a great market for her products in Australia, and she is running distribution from Sweden while looking for a local supplier.
“We think there are a number of Australians that would like to do their watering with style and who care about the details. Australians spend much more time outside than we do – we only have summer three months per year – therefore you should be able to enjoy your garden hose instead of hiding it away.”
Products are sold in high end interior and design stores. Brattlöf says retailers love it because of the colours, possibilities for the customer to mix and match and its luxurious packaging.
“They say it’s a perfect eye catcher, everybody stops and takes an extra look. We focus a lot on the packaging, we want to create a feeling of luxury and be a perfect gift for house warmings, weddings, birthdays and so on. When have you ever given away a garden hose as a gift? We integrate fashion into a new area.”
New colours are launched each season and products are continuously released under the same brand. Visit www.gardenglory.se for more information.
