Australian retailers and consumers are embracing the French provincial and jacquard ranges of tablecloths that Flimo Lifestyle has imported to fill a gap in the market.
The wholesaler is moving forward with its plans to take its products Australia wide after successful debut appearances at Reed Gift Fairs Melbourne in August and the Sydney September fair.
Flimo Lifestyle decided to distribute French tablecloths locally because they found there was a lack of affordable, brightly coloured tablecloths like those found overseas. It also fits in with its owners’ European background.
“A lot of people buy [expensive] tablecloths and don’t use them because they’re difficult to look after and they put them on the bottom of the cupboard and never use them too much,” says Winfried Muller, Flimo Lifestyle director. “Ours are easy care, all Du Pont coated, you can easily wash them, hang them up and 10 minutes later they’re dry and you can use them again and again and again. Our tablecloths are to use for every day. You don’t have to wait for a special occasion, you can use them whenever you like.”
Muller has received many reorders from retailers because the products remind customers of tablecloths they’ve seen while travelling in France. Flimo Lifestyle is planning to expand its offering with table decorations, also from France.
