The recent Covid pandemic has had a lasting impact on people’s mental health and wellbeing including those working in the gift and homewares industry.
Expertise Events, which organises the Gift & Lifestyle trade fairs, recognises the need for support and has thrown its weight behind Lifeline Australia.
Managing director Gary Fitz-Roy believes the events industry and, in turn, the communities it works with, have been heavily impacted by the pandemic restrictions.
“We understand what our industry has endured over the pandemic,” he explains.
“This support of Lifeline Australia is about using the unique nature of our diverse events to let people of all ages know that Lifeline is there for them 24/7, 365 days of the year. As a family business, collaborating with Lifeline Australia is about being proactive and impactful for the community.
“Over the years, Lifeline has come under increasing pressure for their valuable services to the community and their model relies on sponsorship and donations to help support its operations. I believe the business events industry and communities we work within will rally to help raise the funds and support each other.”
Fitz-Roy adds discussions are well underway to develop unique industry and business sessions and provide a Lifeline Australia presence at various events to raise awareness of activities across the calendar year.
“The aim is to open the conversation with the various communities we work with and to encourage exhibitors and visitors alike to get behind this necessary and important service. In addition to driving community knowledge of the important work being done by Lifeline, we are also hoping together to raise in excess of $100,000 over the coming year as part of this initiative.”
Lifeline Australia’s senior partnerships manager, Teli Taktikos, says he is pleased to work with Expertise Events to educate and raise awareness of how Lifeline can support people who are struggling.
“Events bring people from all walks of life together, so to have the opportunity to collaborate with a forward-thinking organisation like Expertise Events will provide Lifeline with another great platform to educate the community on a grass-roots level, and will also raise vital funds for Lifeline’s services,” he says.
