Former Reed Gift Fairs exhibition director Omer Soker has launched The Trust Future, a book aimed at instilling honesty and transparency in business.
The book is part of his new business The Ethics of Success Corporation which will focus on speaking engagements with companies.
Soker was inspired by the loss of productivity and staff engagement caused by poor ethical cultures in businesses. His book is a mix of research on management best-practice, personal experiences and his own thoughts on the topic.
“I thought if I could put a book together that actually spoke about business ethics and staff engagement through transparency, respect and honesty and accountability for dealing with problems, it might actually help companies to improve productivity, improve their commercial success and also at the same time make employees happy – happy employees are three times as productive as unhappy employees,” he says.
He believes The Trust Future will be of benefit to the gift industry – which he was part of for six years before resigning to write the book and launch his business – because it is a highly emotional environment, particularly when it comes to the trade shows.
“I think why people in the industry may need this book is from a wholesale point of view most companies start small with a passion, they’ve got this burning desire with a product. Once they start employing staff it’s a whole different game and they need to know how to engage staff, how to share the passion, how to motivate them – this book will help them do that,” he explains.
“I think it will also help them alleviate the stress of on site because I think you need emotional intelligence when you’re in this kind of environment and I think the book is a call for rationality, not to let your egos get ahead of you and behave badly… I think when you focus on the bad stuff you miss the good stuff.”
The Trust Future is available from Amazon in e-book form and will be available from other retailers shortly. It will also be published in hard copy.
