EMU Australia and British brand Shaun the Sheep are joining forces for an exclusive collaboration, which will delight many kids around the world.
The collection features a range of cosy and stylish footwear inspired by Shaun the Sheep’s character and the picturesque landscapes of both Australia and the UK.
From classic kids boots adorned with Shaun’s illustrations to boots that reflect the character’s mischievous spirit, each piece in the collection is a blend of comfort and creativity, according to the two iconic brands.
“We are thrilled to announce this exciting collaboration with Shaun the Sheep,” enthuses Rebecca Fett, global marketing manager at EMU Australia.
“Shaun’s universal appeal and the heart-warming stories from Aardman resonate with people of all ages and it’s an opportunity to take our already loved kids products and introduce them to a new audience, leveraging the nostalgia and love families and kids around the world have for Shaun the Sheep.
“Combining Shaun’s charm with EMU’s dedication to quality allows us to offer a truly unique and memorable collection,” she adds.
Shaun the Sheep, created by Aardman, has become a global phenomenon since his debut in 2007. The character’s universal appeal, clever humour and heart-warming stories have captured the hearts of audiences worldwide.
“We are excited to partner with EMU Australia for this special collaboration,” says Rachael Peacock, senior brand manager at Aardman.
“The synergy between Shaun the Sheep and EMU’s commitment to quality and craftsmanship is evident in every piece of this collection. We believe fans of both brands will appreciate the unique blend of comfort and character that this collaboration brings.”
The Shaun the Sheep x EMU Australia collaboration is set to launch in stores from 1 August 2024.
EMU Australia will be exhibiting at Reed Gift Fairs Melbourne from 3 to 6 August at the MCEC (Stand B60).
