funky childrens wear brand eeni meeni miini moh has racked up 10 years in business and will celebrate by unveiling its new autumn winter collection.
the brand launched in 2002, founded and designed by elizabeth o’connor-cowley, with signature pieces such as the knotted eared jumpsuit, hoodie, beanie and bib, which are just as popular today.
“it’s a major milestone for us, especially in the highly competitive childrenswear market in which we operate,” she says. “from our original pure newborn collection – a timeless unisex product for babies 0 to three months – we have grown with the children we have dressed and now cater for children up to 12 and 14 years across both the eeni meeni miini moh and e3-m brands.”
not only popular with the public, eeni meeni miini moh has also dressed the children of the rich and famous with danni minogue, cate blanchet, kristy hinze and hugh jackman all fans.
both collections are stocked in 150 stores as well as online and a dedicated retail store in brisbane.
as part of its birthday celebrations the brand will undergo some changes including new pricing to make sure pieces are in reach of consumers interested in superior quality and design.
given the brand’s track record over its first 10 years its second decade should be just as successful. o’connor-cowley says she has big plans for the future.
“continuing to create innovative designs that are instantly recognisable as eeni meeni miini moh + e3-m for the next generation of children.
“we would love to see eeni meeni miini moh + e3-m boutiques all over the world – paris, london, new york and hong kong…to start with. well…you never know,” she adds.
