Men are notorious for being difficult to buy gifts for, so Vicky Brown decided to create the best possible gift for men when she launched her unique gift hamper business, Crate Day.
According to research from the Australian Retailers Association (ARA) in conjunction with Roy Morgan (2021), Australians were estimated to spend $800 million on Father’s Day presents, with the average gift costing $93.
In a separate survey conducted by Brown, many women found buying gifts for men difficult. She also surveyed over 200 Australian men to find out what they want in a gift, with the results indicating that they wanted something practical and of high quality.
“Seventy per cent of women whom I asked if they found buying gifts for men difficult said, yes—something I have felt for a very long time,” she says.
“I felt as though I needed to come up with a concept that men would love receiving—an eco-friendly box [crate] of everything men love—and a fun memorable experience women want to give.”
The handmade wooden crates are filled with high quality products (95 per cent Australian) based on the research into men’s gifting, while offering a fun and memorable experience as they are completely sealed and can only be opened with the supplied pry bar.
In the same survey, it was revealed that 57 per cent of participants are interested in beer related products and 45 per cent like to receive barbeque products.
“The findings from my research into men’s gifts was really interesting. The most important factor to receiving a gift for men is to be of high quality and something they could use; when I asked women the same question, they said they look for gifts that are memorable and of high quality,” Brown adds.
During the July 2021 launch, the increasingly popular crates were a go-to gift for over 250 gift-givers last Father’s Day including Daniel Mantzakos who says, “I got a crate delivered for my dad on Father’s Day, he loved it, he’s even keeping the crate for storage,” while another Crate Day fan says “the novelty of the crate is perfect, my dad absolutely loved his Father’s Day crate”.
Delivered anywhere in Australia, there is an option to handpick products to ‘build your own’ or choose the ‘done for you’ crates.
